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Biography
Chuan He is a Professor of Strategy, Entrepreneurship and Operations at the Leeds School of Business of University of Colorado at Boulder. His fields of specialization and research include advertising, search, pricing strategies, and channel contracts. He holds a Ph.D. in Marketing from Washington University in St. Louis and an M.A. in Economics from the University of Toronto. He serves on the editorial board of Marketing Science.
Publications
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鈥淭he economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings鈥� 2022.Building and Environment. Vol. 221, Article 109311.
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鈥淭he Promise and Peril of Dynamic Targeted Pricing鈥� 2022.International Journal of Research in Marketing. 39(4) 1150鈥�1165.
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鈥淎 Model of Product Line Marketing鈥� 2022.Management Science. 68(8) 6100鈥�6115.
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鈥淟ow-Price Guarantees in a Dual-channel of Distribution鈥� 2021.Marketing Science. 40(4) 765鈥�782.
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鈥淪trategic Implications of Confirmation Bias Inducing Advertising鈥� 2020.Production and Operations Management. 29(6) 1573鈥�1596.
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鈥淭he Charm of Behavior-based Pricing: When Consumers鈥� Taste is Diverse and the Consideration Set is Limited鈥� 2019.Journal of Marketing Research. 56(5) 767鈥�790.
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鈥淩eference-Dependent Utility, Product Variety and Price Competition鈥� 2018.Management Science. 64(9) 4302鈥�4316.
Education
- Ph.D., Marketing, Washington University in St. Louis
- MSBA, Marketing, Washington University in St. Louis
- MA, Economics, University of Toronto, Canada
- BA, Economics, Memorial University of Newfoundland, Canada