Other Accepted Uses of "Be" Statements

"Be" statements are encouraged to be used as an effective modifier that provides context on what we mean by "Be Boulder."Ìý"Be" statements do not always need to be usedÌýlocked up with theÌýBe BoulderÌýtagline. They can also be used as headlines, in body copyÌýor as design elements. Unless they areÌýlocked up with the tagline, as few or as many "Be" statements may be used as desired.

It is encouraged to use theÌýbrand font of Helvetica Neue Extra Black Condensed (107)Ìýwhen displaying "Be" statements, particularly asÌýheadlines. However, recognizing that not all CUÌýBoulder employees have the font and thatÌýsome applications will not allow it (such as jobÌýannouncements on Jobs at CU), use of the brand font is not required. Use of a bold sans-serif font is recommended in these circumstances.ÌýNote:ÌýHelvetica Neue Extra Black Condensed (107)Ìýis required whenÌýlocked up with the taglineÌýas a graphical elementÌýin groupings of three "Be" statements.

Use of theÌýBe BoulderÌýtagline should appear somewhere on the communication when a "Be" statement is used (as shown below). It is important to link the use of "Be" statements thematically to theÌýBe BoulderÌýtaglineÌýand the University of Colorado Boulder.Ìý

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Be Boulder statement chart that is used as an example for how to use Be Statements. The top of the chart has the Be Prepared statement, followed by a flow chart of how to apply to CU Boulder. The chart represents how Be statements have versatility in their function, but are also restricted to branded items, such as this chart. This particular example shows the three steps to applying to CU Boulder, with lorem ipsum text. The 3 steps include: Application deadlines, admission requirements & how to apply.

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This sample publication shows using a "Be" statement in the title as well as in the body copy (in the gold box above).Ìý